Swaady Martin-Leke, former director of General Electric south of the Sahara, is launching her luxury tea brand, Yswara. The first store opens on August 6 in Johannesburg. At only 35 years old, Swaady Martin-Leke didn't hang around. Having joined General Electric as an auditor in 2001, the Franco-Ivorian became its director for sub-Saharan Africa in 2009, working in Paris and Nairobi, before settling down in Johannesburg. Under his leadership, the African income of the American giant increased from 20 million to 300 million dollars (about 250 million euros) per year.
Niche
“I was born in Côte d'Ivoire, I grew up there and in Liberia before I had to go into exile. But, I have always wanted to come back to create a company highlighting local know-how, ”says the one who stood out within General Electric for her advocacy for sub-Saharan markets and for African and female management. in multinationals.
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