Lhe founder of the M.Dia clothing brand is " back to business With a whole new concept. True streetwear pioneer Mohamed Dia, was one of the first millionaires. If today major fashion houses and other prestigious designer showrooms have fully integrated streetwear into their environment, Mohamed Dia has a lot to do with it. Indeed with the flair that characterizes him, at the end of the 90s he saw the explosion of rap in France with for spearheads his childhood friends from Sarcelles (Paris suburb): Doc Gyneco, Stomy Bugsy or Ärsenik. He then decides to provide the dress style that will dress accompany and symbolize the golden age of French rap with his brand. Mr. Dia. Baggy Jeans, T shirt, Hoodies or basketball jerseys. It will succeed the tour de force to make the viral mark on time or Facebook, and Twitter were not even at the embryonic stage. A partnership with the American Basketball Federation (NBA) and a parade at the Louvre carousel later, Dia tries the American adventure.
If the DIA group is still developing across the Atlantic in various sectors, it is in the banking service that the magnate has found a successful conversion. In fact, it was in 2016 that he decided to make his comeback with the launch of his DiaCash MasterCard (R) prepaid card in partnership with Creacard SA. This is an immediate distribution MasterCard. The card is currently available for sale in more than 5.000 tobacconists throughout IDF and will be launched in 10.000 additional points of sale by the end of the first quarter of 2016. The DiaCash card can be reloaded at tobacconists by direct reloading in cash register or by recharge coupons in the amount of 20 euros, 50 euros or 100 euros. Customers wishing to purchase the card do not need to provide any special form or undergo a credit check. They can simply buy a card in store or on the website www.dia-cash.fr, activate their card and receive their PIN code using a simple SMS function, recharge it and use it immediately at the merchants, on the internet or even at ATMs (Automatic Teller Machines). The SMS functionality allows cardholders to top up their cards with funds, share money with family and friends who own cards, lock and unlock their card in real time and instantly get their card balance. These open-access functions are available anytime, instantly and anywhere in the world.
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